Thursday, October 1, 2009

It's the thought that counts?

Hi I'm Krista, and I'm addicted to the internet. (Hi, Krista.) I read lots of news, blogs, and articles, every day, and today, I gleaned this nugget of gift-giving wisdom, just for you. Apparently they have done a study on how thinking about romantic love makes you more creative. When in love, or even thinking about romantic love, it triggers your brain to think more globally, and therefore, more creatively. This is postulated to be because when thinking about romantic love, you are thinking more about the future, making plans and goals. In contrast, when one thinks of more, ahem, physical love, it triggers you to think more with your analytical mind, and focus on the here and now, or as they put it, you are thinking locally. I won't go into the details, except to say that they cracked me up. So if you want to think of a really creative gift idea, for anyone, try thinking about being in love- apparently it works for creativity in all areas of life. Here is the money quote:
"A global processing style promotes creative thinking because it helps raise remote and uncommon associations. Consider, for example, the act of finding a gift for your partner. If we think about a gift while in a local mindset, then we’ll probably focus on more literal and concrete options, most of which involve a tangible object wrapped in colorful paper. We’ll probably consider the usual suspects, such as a watch, a book, or perfume. However, thinking about a gift more globally might inspire us to consider a gift as "anything that will make him/her happy". This may, in turn, bring to mind more diverse and original ideas, such as going on a joint vacation, writing a song, or cleaning and remodeling the house."

  You can read the whole thing here.
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